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This guide is designed to help you determine the best
solutions to recommend to your customers. Other resources
you may want to review include the IDC Smart Business
Roadmap Discovery Guide and the Solutions
Recommendations Guide.
SMB Customers Face Unique Challenges
The role of technology is changing for today’s small and
medium-sized businesses (SMBs). As organizations and
competitors become more global, they are turning to
network technology to better connect with customers,
suppliers, and customers.
To remain competitive and to thrive, companies must deploy
technology and network solutions that help solve critical
business challenges—both today and for the future. To
keep pace with these challenges, businesses require a
forward-looking technology plan—one that not only
addresses current problems, but will also scale easily and
effectively as needs change. To implement the solution,
they need a trusted IT partner that can help them plan
and control the evolution of their company, closely aligning
a technology strategy to suit their business needs.
Selling to SMBs: Cisco Smart Business
Communications
A common situation when selling into the SMB market is
bridging the communications gap between the technical
and business decision makers within the customers organi-
zation. Cisco Systems
®
has developed the Smart Business
Communications solution and the Smart Business Roadmap
to help businesses bridge this gap.
Cisco
®
Smart Business Communications gives organizations
a “smart” platform, with intelligence built into the IT
systems. Cisco Smart Business Communications provides
secure, immediate, and flexible access to company and
customer data—anytime, anywhere—allowing customers
to build closer relationships with their customers, suppliers,
and employees.
The Cisco Smart Business Communications architectural
framework (Figure 1) guides customers’ IT evolution. The
architecture has two layers: an integrated secure network
layer with embedded smart communications services and
an applications layer that is connected to the network for
faster deployment and maximum utilization. Both layers
are supported by Cisco Specialized Partners as they
design, install, maintain, or host customer IT systems.
2
Purpose Built SMB Solutions
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